Amit Syal1 , Dr Lokesh Jindal2. “Evaluation of Green Marketing Strategies in FMCG Segment”. International Journal of Emerging Trends in Science and Technology, Vol. 3, no. 06, June 2016, pp. 4107-14, https://igmpublication.org/ijetst.in/index.php/ijetst/article/view/1108.