Cosmetic Marketing

Pharmaceutical industries today are spending a huge lot of money on marketing. It can be observed that
marketing is more commercial with increasing time period. Many strategies are followed in marketing of the
pharmaceutical products. Innovation of optimising economy of a pharmaceutical product depends upon the
method followed which would result in the effectiveness of marketing. This is the generation of electronic
gadgets and media, so the first screen-“the screen where person first views his messages” is the
Smartphones’ or the tablet’s screen. We can increase the sales of a product by targeting the first screen of
large group. There are applications like “What’s app”, “We chat”, “facebook” etc which are widely used by
the people. By generating the messages which include details of the products to be marketed we can ensure
that the product details reach as many people as possible at lower cost. This method may prove effective in
reducing the cost of marketing which in turn would reduce the final cost of the product.