Bandhs and Blockades and its Implication on Buying Behaviour of Rural Consumers in Manipur

The present study is initiated to determine the buying behaviour of rural consumer influence by the bandhs
and blockades in the in an un-organised market. It is still common practices that bandh and blockades
remain the favourite‟s tools to pressuring the state government with the purpose and valid reasons, but
calculative business activity by the businessman manipulate the consumers in term of price, quantity and
quality etc. are to be concerned in the rural market. Hence, keeping in view the vital goal of consumer
welfare, grass root level survey has initiated to observed, understand and analyse the behaviour of the rural
consumers with particular to weaker section of the society. The study was conducted at Churachandpur
District; a hill district in the state of Manipur, all the six development blocks was selected for the study.
An attempt is made to know the level of consumer buying behaviour during bandhs and blockades in the
District. Using sampling techniques, 120 respondents from 64 villages were selected. The data was
administered by using SPSS 21.0 version; the analysis shows that there is a strong positive relationship
between bandhs and blockades and buying behaviour of consumers in the rural market.