Role of Perceived Usefulness, Organisational Readiness, Customer Pressure, Competitive Pressure in Adaption of E-Commerce in Indian SMEs

With advancement of hardware, software and internet/intranet and chunk of population adopting to
technology based E-business and is rapidly growing in India particularly in service sector. It has become
necessary for small and medium enterprises to adopt e-business to have competitive advantages. However it is
observed that companies in the same industry implement e-business at different pace. This paper likely to
focus on why some of the SME do and other group do not want adopt e-commerce. Depiction on several
previous research (environmental & organisational factors, Porter’s strategies, technology acceptance) has
led to determine the impact of different predictors namely Organizational Readiness, Competitive Pressure,
Perceived Usefulness, Perceived Customer Acceptance on adaptation e-commerce by SMEs in Indian
business environment. A model is designed using these predictors and was empirically tested using survey and
interview data from SMEs in India. The study yield evidence that Organizational Readiness, Competitive
Pressure, Perceived Usefulness,Perceived Customer Pressure were found to be affecting E-business adoption
by Indian SMEs. Implication for SMEs and for further research are discussed.